Design & Identity

I came to engineering through art, and of everything I trained in, the logo is the part I never set down. The mark, the wordmark, the icon — the trick of saying a whole thing in a single shape. I find it genuinely hard not to make one, even when nobody asked.

The most recent is Darkfound, the shell I do my freelance and side work under.

I’m working my way back toward design as a bigger part of what I do — the UX builds for Simshot and Hardcore Comms are part of that — but identity work has been the constant the whole time. A sampling, for companies I’ve built and clients I’ve worked with:

I keep marks simple on purpose. A logo gets a fraction of a second of attention, so it has to land in that fraction — and the brand behind it matters more than the mark that points at it anyway. The good ones get out of the way.